Post by prioty237 on Feb 27, 2024 6:03:50 GMT
Defined that narrowly, it might not be the big bad “landing page optimization project” but the “swap button colors” task. And you actually can make changes to the website, at least indirectly. Here’s a few examples. You’re not a designer? Inundate your designers with stick figure landing page designs on paper. Scan them and email them to far too many people with unbearably enthusiastic notes attached. Eventually someone will mock something up for you out of exasperation or pity. You’re not a coder? Who better to copy and paste useless snippets of tracking code in an effort to “help out” the developers that you’ve been told don’t have the bandwidth to take the technical work required to run an A/B test. There’s a certain, sizable class of developers that simply must rewrite deeply flawed code.
Are the designers ready to kill you? Are you starting to get Bolivia Mobile Number List out-of-office replies from the IT guys you can see sitting down five cubicles away? Have various people made veiled or direct threats that your job is in jeopardy if you keep bugging employees that have more important things to do then work on your landing pages? Build your own landing page on a hosted platform, and email that URL around. You get what I’m driving at. Be persistent. Be creative. Don’t be defeated. The alternative is to go to work day after day, knowing that your landing pages suck, and letting them stay that way. Why This Hubris is Possible When undertaking this hapless work, and probably suffering the slings and arrows of ungrateful workplace, keep this happy thought in mind: if you succeed in getting landing pages built and tested, there is no way you can lose.
Even if you all you prove is that landing pages simply don’t work in your specific environment (unlikely), you’ll at least have quantifiable data with which to move forward. Far more likely is that your efforts will result in a demonstrable lift in conversions. You may not the possess the greatest knowledge of landing page principles, or have any experience with landing pages in the wild, but if you put whatever you do know into action, you’ll be producing results. Guaranteed. It’s down to you, and the time is now. Get to it – and good luck. The Many, Many People That Don’t Care About Landing Pages This is kind of an addendum, because it isn’t strictly speaking necessary to know why nobody else but you seems interested in landing pages. It’s sufficient to identify the fact that, insane though it be, nobody else in the company expends much brain energy on these cash machines.
Are the designers ready to kill you? Are you starting to get Bolivia Mobile Number List out-of-office replies from the IT guys you can see sitting down five cubicles away? Have various people made veiled or direct threats that your job is in jeopardy if you keep bugging employees that have more important things to do then work on your landing pages? Build your own landing page on a hosted platform, and email that URL around. You get what I’m driving at. Be persistent. Be creative. Don’t be defeated. The alternative is to go to work day after day, knowing that your landing pages suck, and letting them stay that way. Why This Hubris is Possible When undertaking this hapless work, and probably suffering the slings and arrows of ungrateful workplace, keep this happy thought in mind: if you succeed in getting landing pages built and tested, there is no way you can lose.
Even if you all you prove is that landing pages simply don’t work in your specific environment (unlikely), you’ll at least have quantifiable data with which to move forward. Far more likely is that your efforts will result in a demonstrable lift in conversions. You may not the possess the greatest knowledge of landing page principles, or have any experience with landing pages in the wild, but if you put whatever you do know into action, you’ll be producing results. Guaranteed. It’s down to you, and the time is now. Get to it – and good luck. The Many, Many People That Don’t Care About Landing Pages This is kind of an addendum, because it isn’t strictly speaking necessary to know why nobody else but you seems interested in landing pages. It’s sufficient to identify the fact that, insane though it be, nobody else in the company expends much brain energy on these cash machines.