Post by sarkerraihan on Feb 27, 2024 4:14:03 GMT
This complicated period has highlighted the digital shortcomings of many businesses. Being present and active online is simply necessary! But of all the resources available, from email marketing platforms to social networks, the only one truly under our control is the company website. Perhaps the advice in this article will sound familiar to you. Have you already put them into practice? Well! If not, it's time to find out why these things will improve your website and why you should do them now! how to improve a website 1. UPDATE YOUR HOMEPAGE OFTEN A large part of a website's traffic comes to the homepage. It is clear, therefore, that this is a page with incredible potential ! It is often underestimated or simply used as a general showcase for the company. Big mistake! Use your website's homepage to show the public the most important elements of your business and the latest news or initiatives .
This way you will ensure that they are Paraguay Mobile Number List seen by users. 2. INSERT MORE CALLS-TO-ACTION Let's go back to the concept of "showcase site". If a user browses your website, you have the opportunity to turn them into a customer. As? Certainly not by simply showing off your company. Many sites do not have calls-to-action. Therefore they do not encourage users to take actions such as subscribing to the newsletter or asking for more information on a certain topic. Insert calls to action at strategic points to make your website a real business tool! 3. IMPROVE BROWSING SPEED Put yourself in the users' shoes: how much patience do you have for a site whose contents load slowly? Unless you absolutely need to access a web page, you'll probably close the screen and move on. Browsing speed is a determining factor in the quality of the User Experience . Google cares and favors high-performance sites; Your users care too so make sure you have a site that responds quickly to interactions. 4. DELETE UNNECESSARY CONTENT Some contents are called “evergreen”.
Most, however, have a limited usefulness and lifespan. Make sure you periodically check what you have published on your site : news, blog articles, institutional page texts, press reviews may no longer be useful or current. When you find content that is no longer useful, you can update or delete it . Don't distract users with material that is no longer effective for your business! 5. VALUE THE HUMAN ELEMENT To create a relationship with your users, try to put a human face on your company. You can show this through visual content about your team and written customer testimonials . Reviews and case studies contribute to social proof, what concerns your employees underlines the company culture. In the eyes of users, your business will appear as something tangible they can empathize with , capable of satisfying their needs and being available in case of problems.
This way you will ensure that they are Paraguay Mobile Number List seen by users. 2. INSERT MORE CALLS-TO-ACTION Let's go back to the concept of "showcase site". If a user browses your website, you have the opportunity to turn them into a customer. As? Certainly not by simply showing off your company. Many sites do not have calls-to-action. Therefore they do not encourage users to take actions such as subscribing to the newsletter or asking for more information on a certain topic. Insert calls to action at strategic points to make your website a real business tool! 3. IMPROVE BROWSING SPEED Put yourself in the users' shoes: how much patience do you have for a site whose contents load slowly? Unless you absolutely need to access a web page, you'll probably close the screen and move on. Browsing speed is a determining factor in the quality of the User Experience . Google cares and favors high-performance sites; Your users care too so make sure you have a site that responds quickly to interactions. 4. DELETE UNNECESSARY CONTENT Some contents are called “evergreen”.
Most, however, have a limited usefulness and lifespan. Make sure you periodically check what you have published on your site : news, blog articles, institutional page texts, press reviews may no longer be useful or current. When you find content that is no longer useful, you can update or delete it . Don't distract users with material that is no longer effective for your business! 5. VALUE THE HUMAN ELEMENT To create a relationship with your users, try to put a human face on your company. You can show this through visual content about your team and written customer testimonials . Reviews and case studies contribute to social proof, what concerns your employees underlines the company culture. In the eyes of users, your business will appear as something tangible they can empathize with , capable of satisfying their needs and being available in case of problems.