Post by account_disabled on Feb 19, 2024 3:52:40 GMT
2. Forget Lead Gen I love being bold and asking for the sale, but when everyone else is zigging, maybe it’s time to zag. It is a very popular practice to use landing pages as an effective way to trade whitepapers, ebooks, or other kinds of information, for the email address of someone. You give them something of value, and they do the same in return. It’s not a bad tactic, but there is something to be said for indirect tactics. Atlassian, which is an incredibly fast growing software company has decided to give away the kinds of information that would normally be worth an email address. Simons, Atlassian’s president, has said, “Really good white papers will sell the product; no need for a form.
He believes that the benefit of educating potential users is more important than Buy TG Database capturing information on a landing page. This tip was inspired by Shaun Clowes, and his episode on Growth Hacker TV. 3. Copywriting Understanding copywriting is essential for anyone who wants to master landing pages, but many people don’t know when to write long copy as opposed to short, and knowing the correct length to use is a growth hack in itself. Long copy is great for expensive products because it gives you a lot of room to answer objections, give testimonials, talk about features, benefits, and whatever else needs to be said to make the sale.
However, if you are selling a lower priced product then short copy is the way to go, and the reason is simple: if you write long copy on the landing page of a low cost product then instead of making a quick decision to buy (or give you an email, etc) your customer will, instead, read your copy and bring up objections they hadn’t considered. The impulse is gone. If you are asking for a lot, write a lot. If you are asking for little, write little. webinar joanna wiebe Copywriting Expert, Joanna Wiebe, explains when it’s appropriate to use both short and long form sales copy in this clip from the webinar “Copywriting For Conversion”.
He believes that the benefit of educating potential users is more important than Buy TG Database capturing information on a landing page. This tip was inspired by Shaun Clowes, and his episode on Growth Hacker TV. 3. Copywriting Understanding copywriting is essential for anyone who wants to master landing pages, but many people don’t know when to write long copy as opposed to short, and knowing the correct length to use is a growth hack in itself. Long copy is great for expensive products because it gives you a lot of room to answer objections, give testimonials, talk about features, benefits, and whatever else needs to be said to make the sale.
However, if you are selling a lower priced product then short copy is the way to go, and the reason is simple: if you write long copy on the landing page of a low cost product then instead of making a quick decision to buy (or give you an email, etc) your customer will, instead, read your copy and bring up objections they hadn’t considered. The impulse is gone. If you are asking for a lot, write a lot. If you are asking for little, write little. webinar joanna wiebe Copywriting Expert, Joanna Wiebe, explains when it’s appropriate to use both short and long form sales copy in this clip from the webinar “Copywriting For Conversion”.