Post by account_disabled on Mar 7, 2024 8:32:10 GMT
Once a user's data has been collected and their transformation into a lead has been completed, to ensure that their level of involvement remains high and that they respond positively, in due time, to the commercial proposals sent to them, it is important to keep an open communication channel. communication . From this lead nurturing perspective , the newsletter is an ideal solution, because it allows occasional but direct and informative contact. What is the main difference between sending newsletters and DEM? How to create an effective newsletter that attracts attention and doesn't end up directly in the trash or spam folder? DEM, newsletter and follow up, complementary tools The main distinction between the first two types of messages lies in the objective they seek to achieve.
The DEM sending focuses on the proposal of a promotion, related to a specific call to action: reaching and encouraging new potential customers to convert, guiding users towards a physical store or e-commerce, or increasing visibility through an action of branding. The general setting of the DEM is Hong Kong Telegram Number Data considered more " push " from a communication point of view, favoring shorter and more direct messages and, in a certain sense, guiding the user to perform a specific action. In fact, unlike the newsletter, the DEM is the very first contact between the brand and the potential customer, therefore to obtain positive feedback and the following conversion the focus must be very precise. The newsletter, on the other hand, puts the content at the center of the message .
The relationship that is created between user and brand, thanks to these periodic publications, is more "natural", being based on a less strictly commercial dynamic and linked to the exchange of useful information. A well-made newsletter sending strategy, comprehensive in content and easy to consult, will be absolutely appreciated by the recipient users, who over time will increase their level of loyalty and will contribute to improving the domain authority of the sender email address. Compared to the DEM communication here, the user has already been acquired, either with previous campaigns or by her will (following an independent registration on the form on the site). To support the newsletter, as it is made up of a series of messages which together contribute to creating a sort of "narration", it is possible to attach follow up emails .
The DEM sending focuses on the proposal of a promotion, related to a specific call to action: reaching and encouraging new potential customers to convert, guiding users towards a physical store or e-commerce, or increasing visibility through an action of branding. The general setting of the DEM is Hong Kong Telegram Number Data considered more " push " from a communication point of view, favoring shorter and more direct messages and, in a certain sense, guiding the user to perform a specific action. In fact, unlike the newsletter, the DEM is the very first contact between the brand and the potential customer, therefore to obtain positive feedback and the following conversion the focus must be very precise. The newsletter, on the other hand, puts the content at the center of the message .
The relationship that is created between user and brand, thanks to these periodic publications, is more "natural", being based on a less strictly commercial dynamic and linked to the exchange of useful information. A well-made newsletter sending strategy, comprehensive in content and easy to consult, will be absolutely appreciated by the recipient users, who over time will increase their level of loyalty and will contribute to improving the domain authority of the sender email address. Compared to the DEM communication here, the user has already been acquired, either with previous campaigns or by her will (following an independent registration on the form on the site). To support the newsletter, as it is made up of a series of messages which together contribute to creating a sort of "narration", it is possible to attach follow up emails .